Coffee to talk over
IDENTITY REDESIGN WITH A CLEAR MISSION IN MIND
HEINEKEN’s Bazar Coffee and Tea found itself in a remarkable situation: skyrocketing to second place in hospitality coffee from its introduction, it suddenly noticed a market decline. Apparently, hospitality staff and outlet owners needed a story. An insight. An identity that resonates.
The introduction
of a new brand story
The brand photography captured people
while in the middle of a conversation.
