Pfizer - Why Worry?

Although everyone in the Netherlands who turns sixty automatically receives an invitation for the pneumococcal vaccination, almost half pass up this chance for protection. Not out of conviction, but out of ignorance.
They simply do not know what pneumococci are or what risk they pose. And if you don’t know what it is, why would you worry about it?

That is why we introduced a light-hearted campaign that emphasizes this feeling of unawareness,
and then clearly explains what pneumococci actually are and why protection is important.