Laad Me

A lot of people think switching to an electric car is a big step. Too expensive. Not enough charging stations. Range not sufficient. But with the new Renault ZOE you’ll experience the same freedom as you did with your old gas guzzling car. Laad Me (charge me up) is an invitation to step into the car and explore. The campaign exists of a unique song, online hero film, social video, radio, television commercial and dealer materials.