Tested out There

Icepeak - a Finnish outdoor clothing brand - does things a bit differently. Other brands test their gear on mountain tops, during snow storms and in a smokey hot desert. But what is the point if most of their products are only used to walk the dog, gardening on a Saturday morning or just for laying on the couch? That’s why in this campaign we see Icepeak’s products being tested under extreme conditions in a quirky series of online commercials.