Short vs Fast

SEAT’S EPIC ROADTRIP THROUGH EUROPE

Back in the day, when branded content was still something new - we got this briefing: create an online content platform to create more desirability around our brand using two cars with very distinct profiles, but within the same, young spirited, optimistic and energetic SEAT family. The first: a speed-chaser. The second: an offroad machine.

The idea: let’s have the two battle through a roadtrip between the two cradles of the brand (Berlin and Barcelona) to find out which way is best: the fastest, or the shortest? The result? Six short online episodes featuring 4 Dutch celebrities.